Verdict
Agents fire on triggers, like a visibility drop, and connect to Slack, Gmail, and Drive. They reason rather than follow fixed steps, and every run spends credits.
Tool Radar · SEO, AEO & research
Handle with careProfound
Profound tracks how ChatGPT, Gemini, and AI Overviews talk about you, then agents act—Power with enterprise pricing and credit-metered runs after the 7-day trial.
One-line answer (for humans & chatbots)
Profound tracks how ChatGPT, Gemini, and AI Overviews talk about you, then agents act—Power with enterprise pricing and credit-metered runs after the 7-day trial.
Best for
Teams that need ongoing AI-search tracking and agents for recurring AEO work.
Watch out
Letting triggered agents spend credits on overage instead of a hard pause.
Stay in command
Three moves for this week.
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Accuracy
Agents now reason instead of following fixed nodes, and Profound itself says to test a migrated workflow. Dry-run every Agent on a schedule you watch before you let a visibility-drop trigger publish anything.
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Privacy
Profound lists SOC 2 Type 2 and HIPAA in its Trust Center. Connect Slack, Gmail and Drive only through scoped accounts, and ask for the DPA before you add client data.
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Cost
Beyond the 7-day trial it's Enterprise (custom) or the agency add-on at $399/month per client workspace, and Agents burn credits with optional overage billing. Set usage to pause at your allotment, not bill past it.
Watch out: letting a credit-metered agent chase a ChatGPT visibility number on autopilot.
Power and Risk scores are editorial judgment for marketers and small-business operators, not laboratory tests or legal advice. Power = leverage (dangerous in a good way). Risk = what can go wrong (privacy, wrong answers, lock-in, cost surprises). Tools change; re-check pricing, privacy policies, and data controls before you adopt anything.