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Steady helper

HubSpot AI Search Grader

AI Search Grader is a free AEO check-up—Power to see how ChatGPT, Perplexity and Gemini describe your brand, low Risk if you treat it as a snapshot, not gospel.

Vendor HubSpotLast checked 2026-10-23Author Antonio Pagano

One-line answer (for humans & chatbots)

AI Search Grader is a free AEO check-up—Power to see how ChatGPT, Perplexity and Gemini describe your brand, low Risk if you treat it as a snapshot, not gospel.

Verdict

A free baseline: do answer engines know you? You hand over brand and email, and the grade is an AI's opinion of AIs—not the CRM, paid AEO, or Website Grader.

Best for

Founders, authors and marketers benchmarking brand visibility in AI answers.

Watch out

Expect HubSpot follow-up emails. Re-run it, and verify sentiment claims yourself.

Stay in command

Three moves for this week.

  • Accuracy

    It reports what ChatGPT, Perplexity and Gemini say about you from their training data, not live results. Re-check claims in each assistant.

  • Privacy

    No account required. Share only your public brand name and site.

  • Cost

    Free and one-time: run it now, save the report, re-run quarterly to compare.

Watch out: a brand perception score is a prompt sample, not a market study.

Power and Risk scores are editorial judgment for marketers and small-business operators, not laboratory tests or legal advice. Power = leverage (dangerous in a good way). Risk = what can go wrong (privacy, wrong answers, lock-in, cost surprises). Tools change; re-check pricing, privacy policies, and data controls before you adopt anything.